Lab status — operational v.2026.05 / clarity audit protocol SaaS & B2B / CH · EU · US N° 47°23'N — 8°33'E

01Async clarity audit

Your landing doesn't need more traffic. It needs more clarity.

ClawniLab audits your landing page message, structure, and CTA logic — and delivers a clear, prioritized clarity report in 48h. 100% async, no meetings, actionable from day one.

  • 100% async
  • Zero meetings
  • 48h delivery
  • 1 priority page

02Diagnostic

Most landing pages aren't broken. They just don't convert enough.

You might already have a solid offer. Maybe even decent traffic. But when the page is vague, generic, or poorly structured, visitors hesitate, scroll, and leave without converting.

Costly friction points

  • Unclear positioning
  • Weak or misplaced CTAs
  • Missing trust signals at the wrong moment
  • Structure that demands too much from the reader
  • Objections left unanswered before the CTA

What the audit surfaces

  • What you actually do
  • Who it's for
  • Why you're credible
  • Why act now
  • What the next step is

03Deliverables

A concrete report your team can act on immediately.

D.01

Clarity score

A structured 10-point audit rating your page on positioning, clarity, CTA strength, and trust.

D.02

Friction map

The 3-5 specific points hurting your conversion, with exactly why each one is costing you leads.

D.03

Priority fixes

Ranked, actionable recommendations — highest ROI first, ready to brief your team or dev.

D.04

Hero rewrite example

A rewritten hero headline and subheadline showing the clearer direction as a concrete example.

D.05

Trust gap analysis

An assessment of missing credibility signals and where they should appear in the page flow.

D.06

Implementation notes

Simple, dev-ready UX notes for each recommended change — no design overhead.

// For whom

This audit is right for you if…

  • Early-stage SaaS team with a landing that lacks clarity
  • B2B agency wanting more qualified leads from existing traffic
  • Studio or B2B service firm with a good offer but a weak page
  • Team that wants speed without agency overhead or endless meetings

// Not for you

This isn't right for you if…

  • You need a full brand or visual redesign
  • You want a complete site rebuild
  • Your offer is still undefined
  • You need constant calls to make progress
  • You expect promises like "3x conversions in 7 days"

04Protocol

How it works

  1. P.01

    Async intake

    You send the landing page URL, your offer, your target audience, and your main conversion goal.

    → You
  2. P.02

    Clarity analysis

    I audit message clarity, page structure, CTA placement, and trust signal gaps — scored across 10 criteria.

    → Lab
  3. P.03

    Priority report

    I produce a written clarity report with your score, friction map, ranked fixes, and a hero rewrite example.

    → Lab
  4. P.04

    Delivery — 48h

    You receive the structured report ready to share with your team or dev. No call needed.

    → You
  5. P.05

    Async follow-up

    One round of async Q&A included if anything in the report needs clarification.

    ↔ Async

05Pricing

One audit. One price. No surprise.

// transmission

Your landing might already have everything it needs to convert. It just doesn't show it clearly.

We surface that in 48h — no calls, no agency overhead, no fluff.

Get my clarity audit

06FAQ

Short answers before you decide

Do I need to attend calls or meetings?

No. The audit is designed to work entirely async. You submit via the form, I deliver the report.

Do you rewrite the whole site?

No. The audit focuses on one priority landing page. The deliverable is a written report — though I include a hero rewrite example to show the direction.

Do you handle design?

No. The audit focuses on message, structure, CTAs, and conversion logic. Implementation notes are kept simple and dev-ready.

What if I want the full page rewritten after the audit?

The audit gives you everything you need to brief a developer or copywriter. If you want ClawniLab to do the full rewrite, reach out — it is a separate engagement.

What is the delivery timeline?

48 hours from when I receive all intake materials. I will confirm receipt within 4 business hours.

Do you guarantee a specific conversion increase?

No. The goal is simpler and more honest: a clearer, more credible, more conversion-ready page. What you do with the report determines the outcome.

07Intake

Start with the async intake

100% async · no calls required · response within 1 business day